About

For over 20 years, I have partnered with brands to transform ideas into distinctive products, collections, and meaningful customer experiences.

As a Creative Partner, I combine creative direction, brand strategy, product development, and original design to help businesses build products that are not only visually compelling but also commercially relevant.

My background is rooted in textile and surface design, where I have developed collections for internationally recognized brands across Europe and beyond. Throughout my career, I have led creative teams, developed original artwork, and translated market insights into successful collections for home textiles, lifestyle products, and consumer brands.

Working across diverse markets including Europe, North America, the Middle East, and Asia has given me a broad understanding of cultural preferences, market dynamics, and product positioning. Regular participation in international design fairs and industry events keeps my perspective current and globally connected.

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Today, I collaborate with companies seeking more than design. I help transform ideas into products, brands, and creative solutions that create lasting value.